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Marketing Higher and Further Education

Business Essentials

$49.21

Thisbest-selling bookcontinues to present abrief ldquo;no-nonsense rdquo;approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.

Framework for Marketing Management : Integrated PharmaSim Simulation Experience

$72.79

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside c

Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05

$123.77

1. Marketing's Role in the Global Economy 2. Marketing's Role within the Firm or Nonprofit Organization 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Final Consumers a

Shakespeare, Einstein, and the Bottom Line